Atkinson Insurance Agency LLC Privacy Policy

Effective Date: 01/13/2026
Atkinson Insurance Agency, LLC

Atkinson Insurance Agency, LLC (“Company,” “we,” “us,” or “our”) values your privacy and protects your information in accordance with federal law, CMS rules, HIPAA-aligned practices, and applicable state-level data privacy requirements.

By using our website or providing information, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect:

Contact information: name, address, phone, email

Medicare and insurance eligibility details

Sensitive health-related information for insurance assessment

Date of birth and demographic data

Social Security Number/Medicare Beneficiary ID when required for quoting/enrollment

Household and income information when determining subsidy or special program eligibility

Device and browsing details via cookies and analytics

2. HIPAA & Protected Health Information

While we are generally not a HIPAA “Covered Entity,” we do routinely handle personal and health information.

We implement HIPAA-aligned safeguards, including:

Secure storage of sensitive information

Encryption and IP-restricted access where feasible

Role-based access for employees and agents

Written confidentiality commitments with team members and partners

Minimum necessary-use principles

We only collect information necessary to help you make insurance decisions or complete enrollment.

3. CMS Medicare Compliance

If you request Medicare-related support, we comply with CMS requirements:

Call recordings and record retention

Scope of Appointment documentation

Providing unbiased plan options

Consumer information protection and non-disclosure

No data sharing or selling to non-affiliated marketing companies

We retain Medicare-related data for legally required durations (often up to 10 years).

4. How We Use Your Information

We use your information to:

Provide quotes and compare insurance plans

Confirm eligibility and complete enrollments

Communicate regarding applications, renewals, and appointments

Process policy changes or updates with carriers

Provide educational content and requested information

Meet compliance obligations and regulatory record retention requirements

Improve website performance and customer experience

We do not sell your information.

5. Sharing & Disclosure

We may share personal information only when necessary, including:

With carriers you apply to or authorize

With licensed agents assisting with your case

With service providers (CRM, e-signature, scheduling portals, secure texting)

With government or regulators when required by law or audit

To protect against fraud or comply with legal proceedings

Any third party receiving data is expected to maintain privacy protections and confidentiality.

6. State-Specific Privacy Rights

Residents in many states may have additional rights. You may request access, correction, deletion (where permissible), or object to certain uses by contacting us.

Below are applicable state notices:

California (CCPA/CPRA)

California residents may:

Request access to information collected in the past 12 months

Correct or request deletion of personal information

Opt out of data sale or sharing (we do not sell data)

Receive equal service without discrimination

Florida (FIPA / Digital Bill of Rights)

Florida residents have:

Transparency rights regarding data collection

Breach notification rights

The right to request deletion where allowed by law

Virginia (VCDPA)

Virginia residents may:

Access and correct data

Request deletion

Opt out of targeted advertising and profiling (not used)

Appeal a request decision

New Jersey (Data Privacy Act 2023–2025 phased)

New Jersey residents have:

The right to know what data is collected and why

Access and deletion rights, subject to insurance recordkeeping laws

Limits on use of sensitive health information without consent

Ohio (Ohio Data Protection Act / OPPA guidance)

Ohio residents have:

Transparency regarding collection and use of personal data

Limited rights to request correction or deletion where allowed

Breach notification protections

Michigan (Consumer Privacy Act 2023–2026 rollout)

Michigan residents may:

Request access and deletion of personal information

Opt out of disclosure to third parties for marketing (we do not share for marketing)

Request correction of inaccurate records

North Carolina (Personal Data Privacy and Security Act)

NC residents have:

Right to know what personal information is held

Request correction of inaccurate information

Breach notification protections

South Carolina (Insurance Data Security Act)

SC residents benefit from:

Required cybersecurity safeguards for licensed insurance entities

Breach notification requirements

Data disposal and security standards we adhere to

Washington (My Health My Data Act)

Washington residents have strong rights related to health-affiliated data, including:

Notice of collection of any health-related information

Right to request access and deletion

Prohibition on sale of consumer health data (we do NOT sell data)

Texas

Texas residents have:

Transparency regarding collection and use

Breach notification protections

The right to request deletion when not legally required to retain information

Strong insurance privacy rules enforced by state regulators

Maine

Maine residents have:

Access to personal data collected

Right to correction or deletion unless prohibited

Protection against non-consensual sharing of health-related or sensitive information

How to Submit a Request

State resident requests can be submitted via the contact details below.
We may require identity verification and may deny deletion requests where retention is required by:

CMS rules

Carrier appointment contracts

State DOI requirements

Fraud prevention and audit obligations

7. Cookies & Tracking Technologies

Our website uses cookies, pixels, and related technologies to improve functionality and user experience.

What We Collect

Cookies may be used to track:

Page visits and traffic patterns

Form activity

Browser/device type

Time spent on the site

Referral source

Why We Use Cookies

We use cookies to:

Improve website performance

Personalize content and user experience

Analyze site usage and trends

Maintain login or form session continuity

Ensure website security and fraud protection

Types of Cookies

We may use:

Essential cookies — required for site operation

Analytics cookies — evaluate site use and improve features

Functional cookies — remember preferences or form completions

We do not use cookies to:

Sell personal information

Track activity across unrelated websites

Conduct cross-site targeted advertising

Third-Party Tools

We may use:

Google Analytics

Meta/Facebook Pixel (if marketing-active)

Website form tracking systems

These tools may set cookies to measure conversion or engagement.

Managing Cookies

You can control cookies through your browser settings. Disabling cookies may affect site features or form submissions.

8. Children’s Information

Our services are intended for adults 18 and older. We do not knowingly collect information from children.

9. Data Security

We maintain security measures appropriate to insurance and health-data handling, including:

Encryption and secure servers

Access controls and credential requirements

System monitoring

Vendor security evaluation

Employee privacy training

No online system is 100% secure, but we take serious measures to protect your information.

10. Retention

Information is retained only as long as needed for:

CMS or legal requirements

Carrier contracts and enrollment history

Business, accounting, or audit needs

Data is permanently deleted or anonymized when no longer required.

11. Changes to This Policy

We may update this notice periodically. Updates will be posted on our website with a revised effective date.

12. Contact Us

To ask questions or exercise your privacy rights, contact:

Atkinson Insurance Agency, LLC
Upland, Ca 91786
Phone: (909) 939-6779
Email: [email protected]